Paid Ads Campaign
Como 1907
Como Shop introduced a paid advertising strategy that brought noticeable progress in performance.
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Como 1907, one of the oldest football clubs in Italy, entered a historic momentum after climbing from Serie D to Serie A.
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The club launched the 2023–2024 season jersey in collaboration with Adidas, aiming to Celebrate the club’s achievement and resurgence.
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The key challenge was converting high emotional engagement from supporters into measurable online purchases, while maintaining cost efficiency during peak interest.
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Implemented Meta Ads with Conversion & Catalog objectives, fully integrated with Shopify as the e-commerce backend.
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Executed structured A/B testing across variative creatives, including
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Optimized campaigns using real-time performance signals to scale high-converting creatives and suppress underperforming variants.
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Lower CPM compared to the previous month, indicating more efficient reach during peak demand.
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Reduced cost per result versus the previous campaign, improving overall ROAS.
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Higher conversion volume month-over-month, driven by optimized creative testing and catalog-based retargeting.
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+25%
Increase Conversion
vs. Previous month
-12%
Lower Cost per clicks
vs. Previous month
-30%
Lower cost per result
vs. Previous campaign
The Placement
